Converting Your Personal Facebook Account to a Facebook Page
You might be like many business owners who started using a personal Facebook profile to promote there business. Unfortunately this is against Facebook guidelines so you'll want to address this issue ASAP to avoid the risk of losing your contacts or account all together. On August 1, 2012 Facebook announced that there are more than 83 Million fake and duplicate accounts, making up nearly 9
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Upselling as a Marketing Tool to Increase Revenue
Upselling is the process of selling an additional or an upgraded product to a customer. This is a critical part of expanding your business so that you can maximize on the value of every customer or client interaction. Upselling can increase your revenue per transaction and also your number of transactions per customer or client. Here are eleven ways to easily upsell your clients. When you crea
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Webcopy Tactics to Capture Your Visitors
It’s critical to have effective copy to attract and hold the attention of potential customers, whether in print or online. Without captivating, coherent and informative text, you will lose visitors’ attention and lose conversion, no matter how good your product or service may be. Here are some tactics you can use to make your web copy successful: Keep the copy on your home page simple. Wri
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How to Market Your Business Like Google
In Jeff Jarvis’ 2009 book, “What Would Google Do?”, he presents the case that companies like Google are creating new and innovative ways to use the Internet while at the same time, they are revolutionizing how businesses think and work. Let's face it, Google is a cool company and we could learn a lot from the company that gives away 90% of its products and services while still making billion
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Your 30 Day Plan for Social Media Success
Social media marketing and the businesses that utilize it understand that this it is not a fad and it is here to stay. The strategies used by successful organizations are becoming more and more sophisticated every day. More small businesses are beginning to understand how to best leverage online tools and how to build a network of fans, friends and followers that can be inspired to support their b
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